Privacy Policy
Last updated: October 16, 2025
Introduction
Thank you for choosing to be part of our community at APPLAYERS LTD, doing business as Applayers ("Applayers", "we", "us", "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at hello@applayers.io.
Legal bases (EEA/UK). We process personal data under: performance of a contract (Art. 6(1)(b)), legitimate interests (Art. 6(1)(f))—e.g., to secure and improve the App (balanced against your rights), consent (Art. 6(1)(a))—e.g., marketing, push or ad personalisation, and legal obligation (Art. 6(1)(c))—e.g., tax/accounting.
When you use our mobile application, as the case may be (the "App") and more generally, use any of our services (the "Services", which include the App), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.
This privacy notice applies to all information collected through our Services (which, as described above, includes our App), as well as, any related services, sales, marketing or events.
Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.
Table of Contents
- 1. What Information Do We Collect?
- 2. How Do We Use Your Information?
- 3. Will Your Information Be Shared With Anyone?
- 4. Who Will Your Information Be Shared With?
- 5. How Long Do We Keep Your Information?
- 6. How Do We Keep Your Information Safe?
- 7. What Are Your Privacy Rights?
- 8. Controls for Do-Not-Track Features
- 9. Do California Residents Have Specific Privacy Rights?
- 10. Do We Make Updates to This Notice?
- 11. How Can You Contact Us About This Notice?
- 12. How Can You Review, Update or Delete the Data We Collect From You?
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the App or otherwise when you contact us.
The personal information that we collect depends on the context of your interactions with us and the App, the choices you make and the products and features you use. The personal information we collect may include the following:
Personal Information Provided by You. We collect email addresses; and other similar information.
Payment Data. In-App purchases are processed by Apple via App Store / In-App Purchase. We do not receive or store full payment card numbers or security codes. We process only receipt/transaction identifiers and subscription status to validate purchases and provide support. See Apple's privacy information at https://www.apple.com/privacy/.
All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our App.
We automatically collect certain information when you visit, use or navigate the App. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our App and other technical information. This information is primarily needed to maintain the security and operation of our App, and for our internal analytics and reporting purposes.
Apple, the Apple logo, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our App and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the App (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the App. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system and system configuration information.
Location Data. We may collect approximate location (e.g., from IP address) for fraud prevention, localisation and analytics. We do not collect precise GPS location unless you explicitly allow it in your device settings.
Receipt Data. We may collect receipt data for verification and subscription management purposes.
Children
Our Services are not directed to children under 13 (or older as required by local law). We do not knowingly collect personal information from children. If you believe a child has provided data, contact hello@applayers.io and we will delete it.
Information collected through our Apps
In Short: We collect information regarding your mobile device, push notifications, when you use our App.
If you use our App, we also collect the following information:
Mobile Device Data. We automatically collect device information (such as your mobile device ID, model and manufacturer), operating system, version information and system configuration information, device and application identification numbers, browser type and version, hardware model Internet service provider and/or mobile carrier, and Internet Protocol (IP) address (or proxy server). If you are using our App, we may also collect information about the phone network associated with your mobile device, your mobile device's operating system or platform, the type of mobile device you use, your mobile device's unique device ID and information about the features of our App you accessed.
Push Notifications. We may request to send you push notifications regarding your account or certain features of the App. If you wish to opt-out from receiving these types of communications, you may turn them off in your device's settings.
Tracking permissions (iOS). Where required by Apple's App Tracking Transparency, we will request your permission before accessing your device's advertising identifier (IDFA) or tracking across apps/sites for personalised ads or measurement. You can withdraw consent any time in Settings → Privacy.
This information is primarily needed to maintain the security and operation of our App, for troubleshooting and for our internal analytics and reporting purposes.
2. How Do We Use Your Information?
In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
We use personal information collected via our App for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:
- To facilitate account creation and logon process. If you choose to link your account with us to a third-party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process (legal basis: performance of a contract).
- To post testimonials. We post testimonials on our App that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the content of the testimonial (legal basis: consent). If you wish to update, or delete your testimonial, please contact us at hello@applayers.io and be sure to include your name, testimonial location, and contact information.
- Request feedback. We may use your information to request feedback and to contact you about your use of our App (legal basis: legitimate interests).
- To enable user-to-user communications. We may use your information in order to enable user-to-user communications with each user's consent (legal basis: consent).
- To manage user accounts. We may use your information for the purposes of managing our account and keeping it in working order (legal basis: performance of a contract / legitimate interests).
- To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies (legal basis: legitimate interests / legal obligation for material changes).
- To protect our Services. We may use your information as part of our efforts to keep our App safe and secure, for example, for fraud monitoring and prevention (legal basis: legitimate interests).
- To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract (legal basis: legitimate interests / legal obligation).
- To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond (legal basis: legal obligation / vital interests).
- Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the App (legal basis: performance of a contract).
- Administer prize draws and competitions. We may use your information to administer prize draws and competitions when you elect to participate in our competitions (legal basis: consent / performance of a contract).
- To deliver and facilitate delivery of services to the user. We may use your information to provide you with the requested service (legal basis: performance of a contract).
- To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services (legal basis: performance of a contract / legitimate interests).
- To send you marketing and promotional communications. We send marketing communications only with your consent or as otherwise permitted by law (legal basis: consent). You can unsubscribe at any time via the link in our emails and disable push in device settings. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our App, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time (see the "What Are Your Privacy Rights?" below).
- Deliver targeted advertising to you. We may use your information to develop and display personalised content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness (legal basis: consent; ATT required).
- For other business purposes. We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our App, products, marketing and your experience (legal basis: legitimate interests). We may use and store this information in aggregated and anonymised form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.
5. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
We retain personal data only as long as necessary for the purposes described, including to comply with legal, tax and accounting requirements, resolve disputes and enforce agreements. Typical periods: transaction/receipt data up to 6 years (statutory), support communications up to 3 years, and diagnostics/analytics retained in aggregated or de-identified form thereafter.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
6. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our App is at your own risk. You should only access the App within a secure environment.
While we take appropriate organisational and technical measures, no method is 100% secure. To the fullest extent permitted by law, we do not warrant the security of information transmitted to or from the App.
International Transfers
Where personal data is transferred outside the UK/EEA, we rely on adequacy decisions where available or implement appropriate safeguards (e.g., UK IDTA and/or EU Standard Contractual Clauses), including supplementary measures where required.
7. What Are Your Privacy Rights?
In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.
We respond to privacy requests within one month (extendable where permitted).
UK residents may also contact the Information Commissioner's Office (ICO): https://ico.org.uk.
EEA residents can find their authority here: https://edpb.europa.eu/about-edpb/about-edpb/members_en.
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
If you are a resident in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
If you are a resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.
8. Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
9. California Privacy Notice (CPRA)
In Short: California residents have rights to know, delete, correct, to opt-out of the sale or sharing of personal information, and to limit the use and disclosure of sensitive personal information.
Categories collected (past 12 months): Identifiers (e.g., device/ID, IP, email if provided), Internet/usage data, approximate geolocation (from IP), and commercial information (receipt/transaction identifiers). We do not collect biometric, education, or employment data via the App.
We do not sell personal information. We do not share personal information for cross-context behavioural advertising without your consent. We honour valid Global Privacy Control (GPC) signals as an opt-out request.
To exercise your rights (including opt-out), email hello@applayers.io. We will verify your request as required by law. You may use an authorised agent, subject to verification.
Shine The Light. California Civil Code Section 1798.83 permits California residents to request information about categories of personal information disclosed to third parties for direct marketing purposes. If you are a California resident, you may make such a request once a year, free of charge, using the contact information below.
Minors (California). If you are under 18, reside in California, and have a registered account, you have the right to request removal of unwanted data you publicly posted. Contact us with your email address and a statement that you reside in California. We will remove public display, but data may remain in backups.
10. Do We Make Updates to This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. Updates take effect when posted (or as otherwise stated). Continued use of the Services after an update constitutes your acceptance of the updated notice. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
11. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at hello@applayers.io or by post to:
APPLAYERS LTD
167-169 Great Portland Street, 5th Floor
W1W 5PF, London, United Kingdom
12. How Can You Review, Update or Delete the Data We Collect From You?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please contact us at hello@applayers.io.